(1 April 2021) McDonald's and Starbucks are two of the most popular fast-food chains in the United States. California and Texas are the largest markets for both franchises in terms of the number of stores. This is not surprising, since these are the two most populous US states. But looking at the actual number of visits to these two brands — as tracked by Tamoco in August and September last year— gives slightly a different picture:

  • California was in 12th place among all states by the number of visits to McDonald's, and in 5th place in trips to Starbucks.
  • At the same time, Florida had the highest share of visits to McDonald's (12% of visits in all states) while Texas was the leader for Starbucks (11%).
  • Other notable differences between the two chains in terms of the distribution of visits by states are shown in the chart below.
  • Variations in COVID restrictions and infection rates between different states during the time period analyzed may be a factor in states' traffic levels.

Note: The figures presented are not the total number of visits but only those tracked through geo-location data from cell phones. Tamoco collects visits by tracking 300 million smartphones worldwide and attributing the geo-location data to over 20 million points of interest to make better sense of how consumers behave in the offline world.

Alternative Data +

Your access to 100s of data vendor profiles, sample data, and dashboards with the latest in leading indicators. Discover new signals and insights with our Alternative Data + platform.

Связанные Insights от Knoema

Number of Starbucks Stores Globally, 1992-2021

(29 March 2021) Today Starbucks is the largest coffeehouse company in the world, with 32,938 retail locations as of the first quarter of 2021, followed distantly by coffee shop chains such as Dunkin Donuts with about 10,000 restaurants, Tim Hortons with 4,300 outlets, and Costa Coffee with nearly 1,700 stores worldwide. Starbucks was founded in 1971 in Seattle, Washington, and incorporated on November 4, 1985, to become the publicly traded Starbucks Corporation.Based on the company's positive, sustained operating results, it is ranked among Forbes' Top-500 world's biggest public...

H&M Locations Worldwide, 2008-2023

(7 April 2021) With its extensive business network, the Sweden-based multinational clothing retailer H&M has become one of the world's leading fashion companies. After a decade of continuous expansion, adding around 320 stores per year on average, the company's net increase in number of stores (opens minus closures) was only 108 in 2019, and in 2020 it turned negative. H&M had a total of 5,018 stores, in 74 countries across six continents, at the end of 2020. In the last two years, openings of new locations, primarily in new markets, have been outnumbered by closures of...

Viscacha | US E-Commerce Sales: Target Example

(3 March 2021) COVID-19 prompted consumers to change their buying habits in 2020, shifting towards more online purchases. E-commerce lost some momentum by the end of the year, with online holiday spending declining on a seasonally-adjusted basis. However, data provided by Viscacha, showcasing holiday spending at Target, the eighth-largest retailer in the United States, demonstrates that online sales still outperformed in-store sales during the holiday season. The Viscacha data also shows a significant difference in the distribution between online and in-store sales for different...

Apple iPhone Sales Worldwide

(10 December 2021) During the first quarter of 2019 (Apple’s second fiscal quarter), sales of the Apple iPhone decreased by 17 percent compared to the same quarter last year. Since announcing its results for the second fiscal quarter, Apple's share price has also dropped six percent. The iPhone first quarter results were neither unexpected nor the steepest decreases in iPhone revenues the company has faced. Apple reported more dramatic decreases in iPhone revenues during the second and third quarters of 2016 as well as the first quarter of 2018. Earlier this year Apple's CEO Tim...