Reputation Institute

Country RepTrak | Top Countries by ReputationThe Global RepTrak® 100 is a study that Reputation Institute conducts annually to measure the reputation of the world’s 100 most highly-regarded and familiar global companies in 15 countries. Included firms must meet the following qualifications: 1) Have a significant economic presence in the 15 largest economies 2) Have an above average reputation in its home country 3) Have global familiarity over 40% It is the largest Global reputation study, with ~170,000 ratings   Normative Scale for Reputation track pulse score Excellent/Top Tier: 80+ Strong/Robust: 70-79 Avg./Moderate: 60-69 Weak/Vulnerable: 40-59 Poor/Lowest: <40

Global RepTrak 100, a global survey with more than 100,000 participants, shows that reputation is impacted more by what you stand for than what you sell. The Global RepTrak 100, an annual study conducted by Reputation Institute, surveys how stakeholders perceive companies and how those perceptions affect purchasing behavior.